Multimedia – any media that isn’t just text such as audio, video, slideshow presentations, tele-seminars, webinars and more.

If you use many of these multimedia it just gives you another way to connect with your audience members. People like to receive their information in many different ways, and by providing your content in many different forms of media you are giving your subscribers the choice of how they will receive information and interact with you. Here, you will learn what the most popular multimedia choices are and why you should be using them for online marketing.

Top three multimedia choices and why they are useful

Audio – Podcasting and Content Downloads

Because of all the new technology like the iPod, iPhone and Android audio marketing has really taken off. Not many people are without some sort of audio device these days.

This is a great way to get people to listen while they’re on the go. It’s also works well for people who like to learn, but don’t have time to set aside to read a book.

Instead, they like the use of audio to learn while they’re on the bus, in their car or walking to lunch. Audio makes it easy for them to do that.

Video: Letting Them See the Real You

You want to be able to give people a real live image of who you are as a person not as a writer.

In text, you likely come off as someone completely different to many people than how you actually are. On video people get to know you and see you and begin to form a bond with you.

This will help to connect you with your market, which in turn results in more trust, sales, backlinks and partnership opportunities.

Webinars & Online Slideshow Presentations

Webinars and online slideshow presentations are another popular form of marketing with multimedia.

Again, this is a great way to build trust with your audience and offer another way for them to get the information that you’re providing.

Webinars and slideshows give you a stellar opportunity to sell products. If you do online presentations timely and effectively, then it can build a lot of trust and you can generate a whole lot of sales.

Different Ways to Deliver Multimedia

The easiest way to deliver multimedia is in an online format on places like YouTube or Vimeo. Or you can encode your audio content in MP3 format and make it available online.

Another more complex way of delivering your multimedia would be charging for it. Video and audio content can be charged more than written content in many cases.

To do this if you’re small, it could just be you burning and mailing CDs & DVDs in your home office. If your site large and gets significant traffic, you’ll probably want to consider working with a fulfillment house.

Marketing with multimedia is one of the best ways to take your blog to the next level. Let people see the real you and interact with you in a variety of different ways.

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