To write a successful blog you need to be consistent as well as methodical. Being a success at blogging will not happen overnight, but if you follow these marketing tips you’ll start to see results and you’ll know you’re on the right track relatively quickly.

Here’s how to start and maintain a successful blog.

Post on a Regular Schedule

Without consistent and regular posting on your blog you just cannot build a following or traffic to your blog.

If you post on a regular schedule this will help you develop self-discipline and keep you writing consistently. Don’t only write when the muse hits you. Write when there’s content that needs to be written about.

Answer Questions in the Comments

If your readers take the time to leave comments with questions, then you should take the time to respond. They are looking for a dialogue with you so give it to him.

You need to nurture the ones who leave you comments because they are the ones who are going to keep coming back and become your biggest fans.

Respond to each and every comment on your blog and open the lines of communication with your readers.

Participate in the Outside Community

Get involved in other groups outside of your blog.

For example, if you run a blog around online gaming, you should also be commenting on other such blogs and participating in gaming forums.

Get out there and share your tips and tactics in other places. This will bring audience members to your blog, and as long as you keep producing quality content they’ll keep coming back.

Optimize Each Post for a Specific Keyword

You need to make each post pop up on Google search engines and other search engines. Using specific keywords for posts will accomplish this.

You don’t need each individual keyword to get too many searches a month. After your first hundred blog posts or so you’ll run out of even volume keywords to target.

Instead,try to find a longtail keyword. Over time, this will result in thousands upon thousands of searches that end up on your site every month.

Consider Multiple Authors

Having more than one author is a great way to relieve your work load. Plus it gives your readers a different voice and perspective to read every now and then keeping things fresh for your readers.

There are a few different ways you can bring on authors.

You can pay these authors. Find outsourcers who fit the mold of your blog and pay them a set rate per word or per post. You can find outsourcers on eLance or oDesk.

Or you can make a habit out of opening up your blog for guest blogging. Guest bloggers usually only make one or two posts, but the content can definitely add up over time and it’s free.

Creating a successful blog is both challenging and rewarding. Start out with these marketing tips for a successful blog and you will have a winning blog in no time.

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