How to make it Mobile Friendly? When you are trying to nurture your list and build relationships, having good communication is very important so you can give solutions to your target market’s problems. Any time someone can’t access your content; there is a breakdown in communication that throws everyone into a tizzy. For better and more reliable communication, your emails, your website, your autoresponders, and your shopping cart, should be responsive to any or all devices, like mobiles, desktops, and PCs. If you’re confused as to what the problem is, put yourself in your audience’s shoes, use your device and see at which aspect your audience might have a problem with.
- Address and Subject – Have a preview of how your audience will receive and see your messages on their device. You can usually preview this inside your automation provider. Are they seeing the return address instead of your full name? Can they see your subject line? Until what word? If you know this, it can help you create a much better eye-catching subject line and build trust with your target market eventually.
- Snippet Text – We also call this the pre-header. When it comes to some devices, this shows up even before the recipient opens the email. Make it eye-catching and interesting so they will click through and open.
- Obvious Call To Action (CTA) – People, more often than not, need a little extra push to press that buy button, click through, or just simply take any action. Therefore, CTA should be very concise, clear, obvious, direct to the point, and if possible, big enough to draw attention.
- Responsive Templates – Use autoresponders which offer responsive templates for newsletter and email messages. When using text, ensure that it can be seen on any device. Problems usually arise when images are not compressed and not very responsive. This usually happens to your website too as well as your shopping cart. Always utilize templates that are very responsive.
Today, “mobile friendly” isn’t enough. Your entire financial advisor business should be accessible and responsive, adjusting automatically to meet your needs as well as your potential clients’ needs. With help from the right technology, you can keep the lines of communications open to everyone. It also helps to hire a financial virtual assistant to help you with these things. Doing so can make you focus more on the tasks that can bring your business to the next level.