When it comes to marketing it is very important that you don’t become a follow up flake. Whether you believe you are a follow up flake or not doesn’t matter, you should always be working on your follow up marketing plan to make sure you stay away from the follow up flake trap!
Don’t worry if you are a follow up flake because they come in all shapes and sizes.
- Experienced marketers who have become lazy or careless.
- Brand new marketers who are so overwhelmed by customer follow up that they freeze like a deer caught in headlights.
- Mr. Intuition, who is always thinking two steps ahead. Moving forward with the next big campaign makes him too busy to bother shooting off a few customer follow up emails pertaining to his last campaign.
- Marketers who are easily distracted by life and don’t consistently follow through with their customer follow up emails.
The Missing Link of Customer Follow Up
Each and every one of the people previously described are all missing one fundamental thing when it comes to email marketing tools…
That one thing is a follow up marketing Plan. Yes, you read that right Follow Up Marketing “Plan” with a capital “P”.
It doesn‘t matter if you are an experienced marketer or a novice marketer, if you are brilliant or easily distracted. Creating a simple Follow Up Marketing Plan will only help you anticipate:
- Things to be done
- Things to check
It will also help you analyze:
- Your target customer
- Your follow up content value
- Your timing
- Important elements like calls to action and powerful headlines
What’s Stopping Your Customer Follow Up Plan?
No one wants to be a customer follow up flake whether intentionally or unintentionally. Making contact with a new customer only to later ignore them and drive them away just does not make good business sense.
Here are 3 of the biggest common objections to creating a follow up marketing plan:
1. Lack of time.
The fact is you are not lacking time, but rather a plan. A proper follow up marketing plan this will actually save you time and increase your profits.
To keep you from feeling short on time make sure you focus on the project at hand and don’t go jet setting off into the next marketing campaign. Following up can easily be responsible for well over half your total sales. So if you’re always moving onto the next big thing before you finish the last, then you really are being flakey.
2. “It’s a waste of my time!”
If you really do feel a follow up marketing plan is a waste of your time, then you just might be a follow up flake. Refer back to #1 for why you need a follow up marketing plan.
I could go on and on about time, but really I think it’s best said above.
3. “It’s too hard…”
Rest assured if this is how you think, then you are not a flake,. You’re probably just a newer marketer or just inexperienced. Creating a good solid balanced marketing plan is easier than you think.
Search around the web for great special reports all about marketing. There are plenty of free reports to be found. Take an afternoon for yourself and invest that time in your success. Download one today!
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